Marketing & Growth Manager (m/f/d) - Maternity Cover

Marketing & Growth Manager (m/f/d)

About the Role

We are looking for a hands-on Marketing & Growth Manager to join us on a maternity cover contract.

Design, execute, and continuously optimize a content and distribution system that turns attention into qualified inbound demand.

You will combine sharp positioning, standout content, AI-powered workflows, and rigorous performance tracking to drive measurable growth.

This role is not about maintaining a content calendar. It is about building a high-performance marketing engine that drives qualified inbound conversations with C-level leaders.

What You Will Own

1. Content That Converts

• Develop differentiated POVs and narratives for a C-level B2B audience

• Create high-quality LinkedIn content that cuts through and generates inbound interest

• Build compelling offers and lead magnets that convert attention into conversations

• Design a smart repurposing system across channels

This is not volume content. It is conversion-focused content.

2. Distribution & Amplification

• Build and optimize a LinkedIn distribution system, including leadership amplification

• Refine hooks, formats, CTAs, and engagement mechanics

• Partner with a freelance performance marketing manager on LinkedIn campaigns

• Ensure every campaign has a clear and optimized conversion path
  
  

3. Funnel & Conversion Optimization

• Improve website landing pages and CTA architecture (Webflow)

• Optimize lead capture flows and nurture sequences (HubSpot)

• Track and improve conversion from visitor → lead → booked call

• Build clear dashboards connecting marketing activity to pipeline
  
  

4. AI-Driven Workflow Design

You operate fluently with AI tools, especially Gemini and ChatGPT.

You use AI to:

• Accelerate research and positioning

• Increase content velocity without compromising quality

• Test and iterate messaging

• Analyze performance data

• Design smarter workflows and reduce manual effort

5. Data & Experimentation

• Define and run structured growth experiments

• Move beyond vanity metrics and focus on conversion impact

• Identify bottlenecks and optimize systematically

• Translate marketing performance into revenue contribution
  

6. Team & Collaboration

• You will report to the COO and be part of the Operations Team

• Create clarity around priorities, workflows, and quality standards

• Partner closely with events, new business, and account management

• Think like a growth builder, not a campaign manager
• Are both strategic and hands-on — you build the playbook and execute it
• Know how to write for people who don’t have time for fluff (C-level)
• Are comfortable working in HubSpot, Webflow, and AI tools
• Turn insights into systems that scale
• Care about sustainability — and want your work to have real-world impact
• based in Berlin and fluent in english

You care about outcomes. You build systems. You move fast.